Things don’t seem to be going right at Fulham at the moment.

Yes, they had an exciting transfer deadline day, bringing in the likes of Ruben Loftus-Cheek, Tosin Adarabioyo and Joachim Andersen, but they’re still bottom of the league and yet to pick up a single point.

Of course, there are plenty of people to blame for this, the current players and the manager haven’t done their bit as of yet, but one man who certainly deserves some criticism is Tony Khan.

The Director of Football has been slammed in the press, with Jamie Carragher calling him a clown, and Scott Parker questioning his social media usage, but one thing that has somehow slipped everybody’s attention is how he’s blatantly ignored his own words and broken his own transfer vow.

Indeed, earlier this summer Khan spoke in an interview with the Times, and this was around the time Ryan Sessegnon was being linked with a loan move back to Craven Cottage.

Khan shot down this rumour, while also adding that he doesn’t want to fall into the trap of developing other people’s players by loaning them in when they’re not getting a game.

“I am not interested. Ryan already played for us in the Premier League and he didn’t do enough to keep us in there. We get two [Premier League] loans and I can’t be in the business of developing other people’s players when they don’t have time to play them,” He said.

Not wanting to develop other people’s players sounds like a fair approach, after all, his main focus should be Fulham’s long-term future, not aiding other clubs’ players in their development.

However, Fulham’s transfer business directly contradicts everything he said back in August.

It started well enough, signing an experienced outcast in Mario Lemina on loan with an obligation to buy if Fulham stay up, then Alphonse Areola, a Champions League regular who would add a lot to the squad followed.

Ola Aina then came in with an option to buy, but then Khan started to renege on his words.

Ademola Lookman, RB Leipzig’s 22-year-old winger who started just one league game last term, came in with no option to buy, and his arrival was followed up by Chelsea fringe player Loftus-Cheek and Lyon’s out of favour record signing Andersen, both aged 24, joining on loans with no purchase options.

What are these signings if not loans that help develop other team’s players when they don’t have time to play them?

Yes, all of the above players will add something to Fulham’s first-team, but Khan didn’t want to do this type of business at the start of the summer, and now the core of his XI may be made up of that exact profile of signing.

U-turns happen in football, and personally, we believe Lookman, Loftus-Cheek and Andersen to be good signings, but Khan is just leaving himself open to criticism by spouting these empty words and going back on his plans just a couple of months later.

Unfortunately, it makes it look as though he’s making it up as he goes along.