adidas has its roots in Germany but we are a truly global company. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide.
IT IS ALL ABOUT SPORT
This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
WE PLAY TO WIN
Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.
Scuf Gaming®, global leader and innovator in esports and winner of eSports Industry Awards “Best Hardware Award” for 2016, provides tactical gear for elite gamers where over 90% of the top professional gamers in the world use SCUF.
Selling high-performance customized gaming controllers and accessories for PC and console, SCUF offers a number of functional and design features custom built to increase hand use and improve gameplay. Built to specification, SCUF controllers cater for competitive and casual gamers who recognize that one size does not fit all.
Today, SCUF Gaming’s® innovations are covered by more than 95 granted patents and designs, and another 50+ pending patent applications that protect 4 key areas: back control functions, trigger control mechanisms, thumbstick control area and handles, and side action controls.
Scuf Gaming is the official controller partner of major gaming leagues, including CWL, MLG, ESL, UMG, Gfinity and EGL. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for elite gamers.