Stewart Donald made a rather surprising admission in an interview this week, claiming he rejected an offer to buy Sunderland very recently.
The Black Cats have been on somewhat of a road to redemption since Donald took over last year, and while they haven’t run away with the league by any means, automatic promotion is still well on the cards.
Since the new boss’ arrival, the club have also shifted some of the deadwood like Didier Ndong and Papy Djilobodji, made a cup final and even redecorated at The Stadium of Light.
And now, he claims his efforts are being recognised by potential investors.
Pl>ymaker FC Exclusive: Jermaine Jenas reveals why Tyne-Wear is a more intense derby than anything London can offer – check out the video below….
“I had one (offer for the club), funnily enough, 10 days ago,” he told BBC Newcastle, as reported by Roker Report.
“Somebody said the first he had seen of us was in a bar in Mexico, in his hotel, where he had come down in the morning for breakfast and Sunderland ‘Til I Die was on.
“He liked the programme and he was interested in a football club, ‘any chance we’re for sale?’
“It’s a huge, huge club. So it’s always going to attract interest and then when you throw Netflix on the top of it and you show the passion of the place, then I think anybody that wants a football club would look at Sunderland.
“Then of course because we’re turning round and we’ve got some momentum, that makes us even more attractive.”
Donald is pretty spot on with his analysis here. The Neftlix documentary showed off exactly how passionate the fans on Wearside are, and any potential investor with a true love of football will be able to relate to that.
The club are also in a good position financially for the first time in years, and of course have the riches of a cup final at Wembley and potential promotion to look forward to.
Even if the club does not secure promotion this season, there is no question they are back on the rise and headed in the right direction, and Donald knows it.
It would be very surprising to see him sell up for any amount, but this is certainly good news for fans in terms of attracting more investment in the future.