Sunderland fans have voiced their opinion over owner Stewart Donald deactivating his Twitter account amidst his search for a new manager and the reports that he wants to sell the club.
Donald sacked manager Jack Ross last week with the club sitting ninth in League One after 11 games. Whilst his search for a new manager is still ongoing, the Black Cats owner has also been trying to sell the club to American-based MSD Partners for the last few weeks.
Ultimately, as is the case with social media, this has resulted in harsh remarks and negative opinions which has consequently forced him to close down his Twitter account. Donald was very active on social media, as he used it in a way to engage with fans like very few owners do in the modern era. Sadly, some fans clearly took this for granted and have tarnished what was a positive relationship between fan and owner.
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Unfortunately, it is probably for the best with the social media world usually causing more harm than good for professionals within the football world. The passionate, fickle nature of this sport will always find a way to round up and glorify the negatives over the positives. With this in mind, it is best Donald keeps himself away from this and focuses on what is best for him, the fans and, most importantly, the club.
There are other ways in which he can communicate with the fans, like through the club’s officials channels. But ultimately, this is a sad situation, as an owner tried to be honest and transparent and give what he could to the supporters.
Here’s what some have had to say about the situation…
Don’t blame him, too many idiots slating him at every move!
Poor bloke is abused if he’s wrong or right, for me it’s a shame as he won’t be able to engage as easy, and won’t be able to help as many fans, but it was necessary!
Hope he’ll still be regular on @RokerRapportPod!
— Glen Proctor (@GlenProctor1988) October 14, 2019
Should of done it ages ago!!!
Unfortunately it could be Mags giving him abuse but it could also be a minority of safc fans.
Either way the right decision and he uses the club to keep the fans updated.
— Tom2484 (@Tom24841) October 14, 2019
Sad but when so called fans abuse him what can he do. He has been honest all the time he has been the owner and used social media to help people out but idiots have now stopped that. Well done!
— Andrew Kirton (@AndrewKirton1) October 14, 2019
Totally agree. Its a sad state of affairs that he’s better away from twitter than on it. Became a really great tool to connect him to the fans that has been destroyed by a minority.
— Tom Albrighton (@tmalbrghtn) October 14, 2019
Don’t blame him, some of our so called fans are shameful
— Stuart Shaw (@Stuartftm1983) October 14, 2019
don’t agree with the abuse he gets but if we’re appointing parkinson it will only get worse so i can see why if that’s the case.
— Paul (@paulthomase) October 14, 2019
You have to applaud the bloke for his attempts to connect with the fans but he’s right to back off now because unfortunately we have a few of the ‘hard of thinking’ variety who think it’s their role in life to relentlessly complain about anything and everything.
— Derek Carter (@derekcarter1954) October 14, 2019
Can’t blame him one bit. Best off it.
— Chris Hughes (@chrishughes_22) October 14, 2019