Sunderland fans stand with owner Stewart Donald after Twitter abuse

Sunderland fans have voiced their opinion over owner Stewart Donald deactivating his Twitter account amidst his search for a new manager and the reports that he wants to sell the club.

Donald sacked manager Jack Ross last week with the club sitting ninth in League One after 11 games. Whilst his search for a new manager is still ongoing, the Black Cats owner has also been trying to sell the club to American-based MSD Partners for the last few weeks.

Ultimately, as is the case with social media, this has resulted in harsh remarks and negative opinions which has consequently forced him to close down his Twitter account. Donald was very active on social media, as he used it in a way to engage with fans like very few owners do in the modern era. Sadly, some fans clearly took this for granted and have tarnished what was a positive relationship between fan and owner.

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Unfortunately, it is probably for the best with the social media world usually causing more harm than good for professionals within the football world. The passionate, fickle nature of this sport will always find a way to round up and glorify the negatives over the positives. With this in mind, it is best Donald keeps himself away from this and focuses on what is best for him, the fans and, most importantly, the club.

There are other ways in which he can communicate with the fans, like through the club’s officials channels. But ultimately, this is a sad situation, as an owner tried to be honest and transparent and give what he could to the supporters.

Here’s what some have had to say about the situation…