The 24-year-old currently features in his homeland for Jeonbuk Hyundai, but his goalscoring exploits have not gone unnoticed across Europe despite his recent military service.
With Mainz having failed in a recent bid for the forward, it at least revealed the valuation placed upon him. His current club are holding out for a fee of around €3m (£2.6m).
Although Cho’s statistics are somewhat clouded due to his aforementioned military service, during the 2021/22 season he was in lethal form.
He more than earned his 7.03 Sofascore rating at the tournament as his country emerged from their group alongside Portugal and ahead of Uruguay and Ghana.
It was his two-goal haul against the latter which made for one of the most striking games in Qatar, and it showed that he could convert his form from the domestic competition onto a bigger stage.
As such, Tottenham Hotspur star and compatriot Heung-min Son was full of praise for him but issued some advice: “For him to move to a European club must mean he is the best player in South Korea just now and that is quite an achievement. Once he adapts, he will enjoy the experience. But he has to keep working hard every day.”
Therefore, Leeds could even see him as a potential upgrade on the perennially injured Patrick Bamford, who will likely be forced into a supplementary role for Rutter once the French youngster’s impending move is completed.
Cho might be a better fit for this role, given his youth, fitness, and immediate form.
It may be tough to admit, but as the club have done recently with Mateusz Klich, it could be essential for Leeds to move on from the past in order to retain their status in the top flight.
Therefore, a move for Cho could not only skyrocket their brand in South Korea but also provide a fine goalscoring foil for the team-mates that he would be joining.