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Newcastle: Keith Downie reveals the fresh directive from PIF

Newcastle United’s time under the ownership of PIF has been slightly more radiant than Mike Ashley’s dreaded tenure but it has not gone entirely to plan.

They failed to land their top managerial target in Unai Emery, have seen their team win just once, and they are now struggling to get in a director of football too.

What’s the word?

The Magpies were able to bring in former Celtic figure, Nick Hammond, as a short-term consultant ahead of the January window and he will prove invaluable when it comes to improving the Newcastle squad.

However, their pursuit of Dan Ashworth to fill the role long-term has been a slow and rather tedious process.

Sky Sports reporter Keith Downie weighed in on the debate during an interview with GIVEMESPORT and provided the following update on their chase, revealing the stance PIF are taking.

Who do you want at Newcastle long-term?

Hammond

Hammond

Ashworth

Ashworth

He said: “This director of football search has gone on a while as well, and the Newcastle United fans look at it and say, ‘Why is it taking so long because this is costing us, this is a crucial time.’

“And of course it is, but this is just the way they’re deciding to do things, and I think that is the directive from Saudi Arabia. So, that is where we’re at with this.”

Fans fuming

The whole situation surrounding Newcastle’s chase to fill their vacant director of football role is likely to have left fans rather annoyed and angry.

As Downie says, this is an incredibly crucial time for the football club, and the quicker they can appoint someone long-term, the sooner PIF can begin implementing their vision for the Toon in the transfer market.

Much has been made of the riches that their new Saudi owners have but without strategic deployment and a knowledge of both the market and players, they will continue to ride the one-way train to relegation.

Of course, the club shouldn’t rush things, but there is now just four days before the January transfer window opens and their tactical approach to recruiting new faces is incredibly unclear.

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Who scored the club's first goal of 2021?

The directive could be to target marquee names, such as an Ousmane Dembele, but it feels like it’ll be easier to land domestic players running down their contract like James Tarkowski.

Either way, Newcastle’s future looks incredibly grim without a footballing figurehead in the board room and although Hammond will help, he isn’t the long-term solution they need.

Therefore, until Ashworth lands the role, providing he does, the Toon Army will be particularly agitated about the direction their club is heading in under the new ownership.

AND in other news, Downie reveals “the information” he’s got on NUFC’s “top target”, fans will be buzzing…

Article title: Newcastle: Keith Downie reveals the fresh directive from PIF

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