Eddie Howe may have been dealt his first big blow as Newcastle manager despite being in the hot seat for just over 24 hours...
What's the word?
Life is never simple at St James' Park and despite all of the positivity injected in Tyneside following Howe's arrival, Amanda Staveley and PIF have been handed their next big blow.
Their first major setback as the owners of Newcastle came when Unai Emery decided to reject them to stay at Villarreal.
They have, at least, found a new head coach now but they are struggling to find a figure to lead their transfer strategy.
Marc Overmars was targeted but is set to stay at Ajax but another of their reported targets, Michael Edwards, won't join either.
It was claimed on Wednesday that Edwards may well join Newcastle but after confirmation landed that he'd be departing Liverpool, it was revealed that the northeast definitely wouldn't be his next destination.
The Athletic's James Pearce tweeted: "Understand Michael Edwards' next destination definitely won't be Newcastle - despite recent speculation. That job is of no interest to him."
Gutting
This is a piece of news that will not only deject Howe but it will also be seen as a negative for the club's supporters who will likely be left feeling gutted by this development.
PIF are keen to make a statement of intent and luring a figure like Edwards to the club would have been one of their biggest messages yet.
After all, the accomplishments that he guided Liverpool to with all of the expertise at his disposal is to be admired.
Under Edwards' strategy behind the scenes, the Reds secured their first top-flight title in 30 years and also won the Champions League.
Of course, Jurgen Klopp deserves plenty of praise for his coaching methods but the transfer strategy that those above him devised has to be applauded too.
He helped bring players to the club like Mo Salah and Virgil van Dijk in swoops that will go down in the club's history as some of the best business they've ever completed.
An assessment from Sky Sports reporter Vinny O'Connor says it all:
"Edwards has been a key figure in Liverpool's transformation from challengers to title winners both at home and in Europe," he began.
"It is easy to point to his many success stories at Anfield, with the sporting director having played a big role in bringing Virgil van Dijk, Mo Salah, Alisson and Sadio Mane to the club.
"At the same time, Edwards was also integral in the sale of Jordon Ibe, Rhian Brewster and Dominic Solanke for a combined £57.5m, helping to provide manager Jurgen Klopp with further transfer funds."
With that in mind, he would have been an inspired appointment by PIF, one that not only benefited their future expenditure in the transfer market but also helped them make even more money from player sales.
Howe would surely have loved to have worked under Edwards and the fact the duo won't link up together over the winter months and beyond will surely leave fans gutted.