Football ranks amongst the most popular sports to bet on with punters taking advantage of an ever-increasing number of exciting markets, both pre-match and in-play. There are a range of prices available to suit every pocket, with the level of risk taken on determining the potential rewards.

Many of the best loved offers, such as both teams to score, are available with most respectable online betting firms, while new deals, such as both score and winning team, quickly make their way to the top names in the industry as the leading brands continue to copy their rivals.

So, what’s the difference between the top bookmakers and does it really matter who you place your bets with? The answer is yes, if you’re truly serious about making a regular profit from gambling on the beautiful game it matters who you trust with your stake money.

It’s true most of the pack replicate the top promotions, but some of the most successful firms maintain their place at the top of the tree by constantly evolving and improving what they make available to their customers.

Here are three football betting sites offering unique offers worth having…

888Sport – options on non-sports betting

That covers football, and we’ve already touched on just how popular footie betting is with punters, but what if sports are not your thing and you’re more interested in the world of politics, culture or even reality TV? Does that mean you can’t enjoy a bet? With most firms, sadly that’s the case, but 888Sport have you covered.

It’s obvious 888Sport have a wide range of prices and offers, from the most popular markets like football, horse racing, dogs, tennis, cricket and boxing, to more niche betting opportunities, including General Election winner, Brexit, Dancing On Ice and Love Island – The brand is one of the leading forces in off sports betting (based on review by top-betting-sites.co.uk).

If you have a healthy interest and opinion on the outcome of something, chances are this bookmaker, who loves thinking outside of the box, will be offering betting odds on the result. Not only do they allow you to bet on the weird and wonderful – including winter sports, water polo, volleyball, trotting, surfing and table tennis – they also provide a whole host of special offers and promotions to entice and excite new and existing customers. A genuine all-rounder, it’s little wonder 888Sport continues to grow in popularity.

Ladbrokes – Get A Price

Promoted under the strap line ‘you pick it, we price it’, Ladbrokes Get A Price promotion is changing the way we bet, allowing punters to create and bet on their own markets, putting you firmly in charge of how you wager your cash.

If, after looking through the traditional markets, you don’t see what you’re after, or would like to combine a few specials in an accumulator, you can do so with this promo. Covering Premier League, Championship, Scottish Premiership, La Liga and Serie A, you’ll get a price on match result, both teams to score, total goals, total corners, total bookings, as well as player stats - to be booked, sent off, score or assist.

Get a price for your fancies by Tweeting the trading team @Ladbrokes and using the tag #GetAPrice and if the market doesn’t already exist, they will quote you a price. You can also search through and bet on suggestions made by other Ladbrokes customers, if they take your fancy. You’ll find a general guideline to betting on this promotion on the site’s T&Cs page.

Coral – Build A Bet

Also known as #YourCall and similar to the above promotion, Coral allow you to call the shots and create a betting opportunity that best suits your needs, deciding on the number of legs involved and the potential returns. If you can’t find the bet you want from Coral’s extensive online list, simply create your own.

Decide on the match you’d like to bet on, pick a player, call on the stats and you’ll get a price instantly. There’s match betting, both teams to score, total goals, total corners, booking points, anytime goal scorer, shots, passes, tackles and more. This type of bet also extends to cover major basketball matches from the NBA.

Contact Coral on Twitter using the handle #YourCall, tell the crew the bets you’re after and they’ll respond with a quote. If both parties are happy, the admin team will then add the option to their website, ready for registered users to select and bet on. This can be done on your desktop, through the mobile app or on your tablet when out and about, meaning an exciting betting opportunity is always just a click away.