Now we know who to thank for this West Ham star’s vision

Football fever is sweeping the nation ahead of June’s big fixture and the UK’s football fans are growing ever more enthusiastic ahead of the Rio kick-off.

ACUVUE® is an official sponsor of the 2014 FIFA World Cup™ and aims to raise awareness of the importance of vision and the benefits of contact lenses for football fans and sport enthusiasts.

Ex-England and West-Ham superstar and ACUVUE® Brand Contact Lens wearer, Joe Cole, has required vision correction since the age of 20 and will be using his experience on the pitch to highlight the significance wearing lenses has had on his performance to sporting fans.

Cole boasts an international career and is renowned for bringing technically gifted skills to the pitch. Yet, unbeknown to his many fans, he has played in contact lenses for 12 years.

Now opening up about his history of vision correction, Joe Cole is championing ACUVUE® as his brand of choice.  Popular for having great eye and ball coordination skills, the ability to pick a pass whilst scoring those winning goals, the sporting star will be tackling some of the issues associated with vision correction and performance; specifically aiming to help debunk some of the myths with wearing contact lenses, especially among younger groups.

A child prodigy at just 16, Cole is the perfect role model for sporting teens and insists contact lenses have played a big part in his career: “As a midfielder your peripheral vision is massively important.

“Wearing contact lenses really opened up the pitch for me, improving my ability to spot passes, see runs from team mates and identify tactical opportunities with my passes.

“What is more, my ACUVUE® contact lenses have not only improved my confidence on the pitch, but off the pitch too.”

Johnson & Johnson, the makers of ACUVUE®, are committed to driving awareness about the benefit to performance when wearing contact lenses and inspiring the young generation of sport enthusiast following an established and authoritative study which showed sport as one of the major reasons for young people to want to wear contact lenses.

Ruth Graesser, Group Brand Manager for ACUVUE® said: “We believe Joe Cole is a perfect match for us given his sporting skill, passion and positive experiences with ACUVUE® over the years.

“It’s such a great opportunity for younger, active people to learn more about how contact lenses can help improve their sporting performance.”

For more information and to better understand the benefits of contact lenses for your eyes and vision when playing sport, visit  Additionally, please visit the FAQ section for teens for more information on how ACUVUE®‘s Brand Contact Lenses can provide you with comfort and confidence in everyday activities

 ACUVUE® offers a free trial for anyone interested in giving contact lenses a go for the first time. Visit for your voucher.


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