Usually, in the build up to a major football tournament, as a nation we like nothing better than to get behind our team. England shirts are in every sports shop, flags hang from houses and every England fan begins to believe that maybe, just maybe, this will be the year where they can finally end that 46-year trophy drought.
This time around, things seem a bit less encapsulating. England aren’t exactly expected to set the European Championships alight this summer. Some even doubt whether they’ll get through the group stages. It seems England fans are resigned to failure, and another wait for a chance at a major tournament.
So what can be done to spread a bit of optimism around the country? Well, what better than an awe-inspiring video that becomes a viral hit?! Arsenal and England legend Ian Wright has been trying to do his bit, with his ‘What if?’ advert for Absolute Radio. It can’t help but raise the question: what if England did manage to pull something out of the bag at Euro 2012?
The video reflects on famous moments in England’s past and illustrates the kind of perseverance England will need if they are to be successful in Poland and Ukraine this summer. Should we turn to Wrighty for inspiration in his quest to get everyone backing England again?
This video is sure to make the hairs on the back of your neck stand up and have you roaring for England!
This post has been sponsored by Absolute Radio