Why Stoke must not get carried away

If all goes to plan, Stoke City will smash their transfer record this summer. The club have targeted French striker Loic Remy as they look to progress this season, and have made a £10 million bid for the Nice player. Remy has proven a popular transfer target for Premier League club’s this close season, with Arsenal, Liverpool and West Ham also having been linked with the player. It is Stoke though, who currently appear to be in pole position. Stoke boss Tony Pulis has already flown out on a private jet to France, bringing Remy back to Stoke to show him the Britannia Stadium and speak at length about the club’s objectives and how it will match Remy’s own ambitions. The Potters have established themselves in the Premier League and are obviously looking to progress to the next level. To do this, club’s invariably have to spend money; and a lot of it. The cautionary tale of club’s spending beyond their means to reach that level is there for all to see, and Stoke City certainly don’t need me to point it out to them. They will be aware of the pitfalls of overspend, and they will just have to be careful they do not stumble into them.

Although some have decried the manner in which they have done so, Stoke City have established themselves as a solid Premier League club in the past two seasons. Tony Pulis and the Stoke fans will not have cared what others think, they have not experienced the success they currently do in years. Now though, Pulis appears to believe that it is time for Stoke City to make the step up to another level; and the £10 million bid for Loic Remy underlines this ambition. The manager will be hoping to add a bit more flair to what is a generally functional unit in order to do this. In the past two seasons, Stoke have sensibly lived within their means and not forked out large amounts of money on player transfers. This season seems to be different however, and Pulis obviously has ambitions for the club to move up a few places in the Premier League. Stoke have also targeted West Ham’s Carlton Cole, and what better way to signify the club’s growing ambition than signing one of their Premier League rival’s best players.

There is no suggestion that Stoke City are in financial difficulties, the club seems to have operated soundly and within its means in past few years. Spending has not been particularly high and though I won’t profess to be knowledgeable of the club’s balance books, it is highly unlikely that the transfer outlay on Loic Remy would constitute overspend. Indeed Stoke City owner Peter Coates is a very wealthy individual. Tony Pulis is also a considerate manager; he is not one to spend huge amounts of money that put the long-term future of the club at risk. Pulis is hoping to build a good Premier League side at Stoke and he will not mind taking his time in doing so. The club have earned a big money signing this summer for their efforts in the past few seasons, but it will be important that it does not set a precedent that the club will find financially difficult to handle. The temptation to buy, buy, buy is there, greater success in the Premier League is tantalising, Stoke City will just need to be careful that they don’t get carried away. As of now though, there is no suggestion that this will happen.

If you liked this article please follow me on Twitter. Or subscribe to my RSS feed.

With the PL season nearly upon us, let’s see the WAGS that will be keeping the players on their toes. Click on image to VIEW gallery