West Ham’s owners David Gold and David Sullivan have released a 10 point plan setting out their vision for the club, and already it has received criticism and mockery from the clubs own supporters.
One fan wrote online ‘This 10 point pledge is like something my 6 year old daughter would produce for her homework!’ This attempt at transparency can be seen by many at the club to be embarrassing and in fact at the expense of the great tradition the club enjoys.
Whilst most supporters would enjoy an open and honest relationship with their clubs owners, this 10-point pledge seems nothing more than a cheap attempt at getting the fans back on their side after their unpopularity surrounding the treatment of the players and the now ex coach Gianfranco Zola.
After The Hammers 3-1 loss at the hands of Wolves towards the end of the season the owners were quick to label the team ‘pathetic’ in a very public manner. Their negative opinions have often been leaked into the press; this level of dishonesty to the club, its players and supporters can be seen again in this pledge – which only form of transparency is in how shamelessly it seeks to win back the favour of angry fans.
The questionable aims of this 10 point plan could be forgiven had it dealt with important present issues that the fans truly care about; simply stating the obvious, such as appointing a new manager and playing good football and winning games, will not exactly set Upton Park brimming with confidence. The aims of this pledge also seem to be completely contradictory. How can the owners promise to start reducing West Ham’s debt whilst simultaneously stating that that wish to buy more players, sell less and not increase season ticket prices?
The very public nature of the West Ham owners is detrimental to their abilities at improvement at the club; Club owners do not need to be skilled in PR, it is the manager that deals with this, and in virtually every case the manager will defend his team till the very end. Gianfranco Zola defended his players and the club, and was loved by the fans. Sacking him was a poor decision. The case at West Ham, as with any other club: The owners need to be seen and not heard.
Written By Jack Parkinson