The Japanese international has been on Villa’s radar since his impressive performances in the 2012 Olympic and Lambert was happy to pay £7.5million for the playmaker.
However, the German club have now set a £10million asking price for their man as the transfer window meanders its way towards its end.
Lambert may still go back with a big money offer once he has completed the sales of first team benchwarmers Darren Bent, Stephen Ireland, Alan Hutton and Shay Given.
Nuremburg are desperate to keep their midfielder but have confirmed that Villa made an enquiry three weeks ago.
‘I’m able to confirm this transfer enquiry from Aston Villa,’ Nuremburg general manager Martin Bader said last month.
‘However, we’ve made it clear that we have no interest nor intention to sell the player. Such enquiries flatter us but Hiroshi is here to stay.’
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