When a new kit is announced over the summer, at a time when fans are starved of football and anything that can get the senses tingling in anticipation of regular matches and the return of their weekly dose of excitement, a poor design may be overlooked to some extent.
However, when a design doesn’t impress when it is released when a club is still in the throws of the season – especially one that has been as disappointing as Chelsea’s has been – the response is usually amplified, especially in the days of social media.
So, as the Blues unveiled their new home shirt, to be worn against Newcastle on the final day of the current campaign, the new idea was roundly panned by their support.
The design with red and white lines on the standard blue kit has not made a good first impression on the club’s fans at all and we’ve taken a closer look at the more hostile of the reaction…
@ShelleyM1974 Ain't that the worst kit we have seen. Nike sucks and no progress 😱😫
— PavanCFC (@PrincePavan90) May 11, 2018
Same kit with some lines on it. Nike need to step their game up for 18/19.
— Los Blues (@CFCLosBlues) May 11, 2018
— Kenneth (@NiceGuyKenny) May 11, 2018
Good try lads but April fools was a month ago
— Lewis ◢ ◤ 🐲 (was @ItalianCafu) (@Rudixer) May 11, 2018
We’re finishing 14th
— ㅤً (@ZIELlNSKl) May 11, 2018
Another £60 for a shirt that’s exactly the same as the old one with just a few extra lines of colour
— James Moore (@moorsey1907) May 11, 2018
The worst home kit in all my years supporting my team. Let's hope it's not a harbinger to a season of horrors.
— Vera (@ChelsSince1970) May 11, 2018
This is a really poorly designed kit without even keeping in mind that the club emblem goes on the left side of the chest. That red line going under it looks awful and amateurish.
Can we go back to Umbro, pls. 🙏
— /r/ChelseaFC (@redditchelseafc) May 11, 2018
— Mowgli (@PuIwar) May 11, 2018