The Blues have been with shirt sponsors Samsung since 2005 in a deal which is currently worth around £18million per-annum.
But Arsenal and Liverpool are above Chelsea in the Premier League’s sponsorship charts – the Gunners launched a new deal with Puma during the summer for example – and owner Roman Abramovich wants his club to reassert their dominance on football’s financial sphere.
Resultantly, they’ve been attempting to thrash out a deal with Turkish Airlines since last October. The air travel company are famed for their TV adverts featuring the likes of Lionel Messi, Kobe Bryant and more recently, Didier Drogba.
The planned venture, headed by former Liverpool chief executive Christian Purslow, will increase Chelsea’s shirt sponsorship revenue by over a third to £25million per season, which will see them leapfrog the Reds and the Gunners.
They’re still poles apart from Premier League powerhouses Manchester United however; the Old Trafford side started a new partnership with car manufacturers Chevrolet at the start of the current campaign, worth a staggering £53million each year.