The ex-England international is widely expected to leave Villa Park before the transfer window slams shut, after being frozen out of the first-team by manager Paul Lambert.
Both Newcastle and Fulham were thought to be leading the race for his signature, but now Eagles chief Holloway is ready to enter the fray.
The newly promoted side are thought to be keen to add Premier League experience to their ranks in a bid to avoid an immediate return to the second tier, and see Bent as the perfect man to provide the necessary know-how.
Reports suggest that personal terms between player and club have been agreed, but the only stumbling block is Villa’s asking price.
The Midlands outfit are demanding £6m for the penalty area predator, but Palace are far from keen to hand over such a sum due to Bent’s wages.
Holloway is hopeful that an arrangement can be reached for the 29-year-old, who is desperate to get his career back on track ahead of the 2014 World Cup.
Palace are also keen on Ecuadorian attacker Jefferson Montero, who is a target for fellow promotion winners Cardiff.
Could a move to Crystal Place see Darren Bent force his way back into the England set-up?
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