Everton are determined to fight this summer to hold onto their most valuable young assets, despite rabid interest from Premier League heayweights Chelsea and Manchester City.
Amid persistent rumours that Romelu Lukaku and John Stones are looking for moves away from Goodison Park, the Toffees are prepared to counter any potential transfers with new bumper deals for their crown jewels. Widespread reports have revealed negotiations have already begun to tie down Lukaku and Stones, with figures in the 100s of thousands of pounds per week being mooted, alongside promises of heavy investment in the playing staff to satisfy their sky high ambitions.
New billionaire Iranian owner, Farhad Moshiri, has huge plans for the sleeping giants of the North West. He has already illustrated his savvy business acumen and cut-throat ruthlessness, by poaching new manager Ronald Koeman and recently installed director of football Steve Walsh from Premier League rivals Southampton and Leicester City respectively. But his ambitions do not just end there, with an understanding that keeping the best young players out of the clutches of their rivals being of paramount importance in altering the perception of ‘plucky little Everton’ in the modern game.
The days of Everton being bullied into selling their star assets to wealthier, yet less storied, clubs and watching them blossom seem to be coming to an end. There is a new found hunger and confidence on the blue half of Merseyside, alongside newly acquired financial muscle, which hints at banishing the dark days of underachievement and rejoining English football’s top table again.
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