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Everton are lining up a £15million bid for Birmingham City striker Che Adams, according to Football Insider.

The Toffees are hopeful of beating a number of Premier League clubs to the signing of the St. Andrew's forward.

What’s the word?

Adams has been in incredible form for Birmingham thus far this season.

The 22-year-old has scored 22 goals and laid on four assists in 43 appearances in all competitions, with Birmingham in 17th in the Championship.

Football Insider claim that Southampton and Burnley are also monitoring Adams, along with Norwich City, who are attempting to win promotion to the Premier League this term.

The report claims that Everton manager Marco Silva is keen to reinforce his attack at the end of the season and that scouts have repeatedly run the rule over Adams.

The striker has a contract until 2022 and has won two caps for England’s Under-20 team in his career.

A change in strategy

This is a bit more like it from Everton.

The club spent a lot of money last summer on players who have not exactly set Goodison Park alight.

The likes of Yerry Mina, Bernard and Kurt Zouma have not helped Silva’s cause, although the latter two have improved recently.

But a move for a young, hungry player who appears poised to make a major impact in the Premier League makes sense and seems to mark a change in strategy.

Perhaps the money is not there to bring in elite talents but Everton have repeatedly made stars of players from the lower leagues in the past, and Adams is tailor-made for the top flight.

The likes of Tim Cahill, signed from Millwall, Dominic Calvert-Lewin, from Sheffield United, and Mason Holgate, from Barnsley, have all made the first-team their home at Goodison Park.

The former, of course, became a club legend. Adams, if a deal comes off, could join Calvert-Lewin and Holgate in chasing that destiny too.