This article is part of Football FanCast’s Opinion series, which provides analysis, insight and opinion on any issue within the beautiful game, from Paul Pogba’s haircuts to League Two relegation battles…

Moise Kean signed for Everton this summer for a fee of £27.5m and has since endured an unpleasant time on Merseyside. The Italian was joining English football off the back of scoring six league goals in 13 games for Juventus, and it's fair to say his reputation preceded him.

Whilst still in his teenage years, the striker was establishing himself as one of Europe's best young talents back in his homeland. However, since he swapped Turin for Goodison Park, his career has taken a downward turn.

It has recently been reported that the 19-year-old was dropped for the match against Southampton for disciplinary reasons, rather than poor form. BBC Sport state how the forward was late to a team meeting, and as it was the second time, he forced Marco Silva to drop him from the squad.

Since he has joined Everton, Kean has not looked like scoring at all. The former Juventus man has averaged just one shot per Premier League game and has had to settle for seven substitute appearances and only two starting roles in the league.

Also, he has not been seen on a Premier League pitch since the win over West Ham United last month. Perhaps this is due to his attitude and late arrivals, or his poor start to his Everton career. However, with Cenk Tosun working his way back into the side and with Dominic Calvert-Lewin up top, Kean is far away from the starting XI regardless.

In truth, with three league goals from Richarlison, there is a chance that the Italian is as low as fourth in the pecking order for a spot in the starting striker berth.

Not only does Silva need to resolve his form on the field of play, he also needs to find a way to bolster his professionalism. These types of problems are not only detrimental to the individual in question but they also have the potential to upset the dressing room, so it's absolutely imperative that the Portuguese manager handles the situation appropriately.

Kean needs to fix up his attitude and his performances both on and off the pitch - with or without Silva's guidance - otherwise his Premier League story could be over before it's even started.