The Merseyside-born forward only joined the Reds from Southampton in a deal worth around £4m over the summer, but his so-called dream return to the club he played for as a youngster has been a nightmare so far.
Lambert’s reputation as a reliable Premier League marksman has all but eroded thanks to a tricky six months at Anfield, in which time he registered just two goals, while appearing off the pace in Brendan Rodgers’ XI.
And with the Northern Irishman said to be looking at other striker options this month, West Brom are keen on a deal.
New Baggies chief Tony Pulis is desperate to add to his frontline as he plots to keep the club clear of relegation, and is attracted to the 32-year-old’s proven record.
It’s not yet clear as to whether the Midlanders will push for a loan move or a permanent transfer, but Daniel Sturridge’s return is set to push Lambert further down the pecking order.