After what has seemed like months of speculation, Liverpool and Nike have finally confirmed their new multi-year partnership, which will see the US-based firm supply the Reds with their playing kit.
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The Anfield outfit have had their playing apparel made by New Balance since 2012, but this new deal with Nike from the start of the next campaign will see them earn considerably more than the £40m they received per year with their previous contract. In fact, they could rake in up to £70m every 12 months.
The announcement has, unsurprisingly, received plenty of interest from supporters on social media platform Twitter. And plenty of fans are happy with the news.
Nike kits x The Gold Badge💉💉💉
— Simba🦁👑 (@LFCSimba) January 7, 2020
On my knees. pic.twitter.com/I6P4b6D0FM
— – (@WysAkhi) January 7, 2020
Nike are one of the biggest global brands in world sportswear. It is little surprise that some supporters are delighted that their logo will now adorn their kit.
Some are specifically ecstatic that this will mean no more New Balance-made kits.
no more broke new balance fc babey
— nela💫 (@trrents) January 7, 2020
Getting away from NB is one of clubs best decisions. The were inadequate for a club the size of Liverpool. Nike’s global distribution and superstar celebrities combined with this mentality winning giant Liverpool team is a match made in heaven. I smell👇🏿👇🏿#LFC pic.twitter.com/4QDOiT9FfQ
— ⭐️⭐️⭐️Homes⭐️⭐️⭐️ (@LFC_Wahome) January 7, 2020
Considering that their soon-to-be former kit supplier stayed with the European champions during the harder times at the start of the previous decade, perhaps fans should be more grateful.
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Others, meanwhile, are sure this can mean only one thing: the arrival of Kylian Mbappe from PSG.
Now announce Mbappe as first Nike signing
— Michael SNM1 (@Snm1Michael) January 7, 2020
Can’t wait for next season’s Liverpool Nike kit 😍 with Mbappe 11 on the back after we cash in on Profit Salah. pic.twitter.com/7kpYSlg2XL
— Steph (@Voste_) January 7, 2020
Liverpool have been linked with the 2018 World Cup winner, and there is a feeling amongst some that this could now mean he completes a move to Anfield. Jurgen Klopp, though, has previously said that such a deal will not happen.
Not everyone is delighted with the new partnership though.
Please I prefer New balance. Nike never believed in us when we was struggling! @LFC
They trying to rip us off in the name of a deal. Let’s leave New balance please 🙏 https://t.co/7648ZBgzfz
— Jan 24 (@ITheayosoyemi) January 7, 2020
doesn’t feel right. the adidas kits liverpool use to have were great! nike kits all look copy & pasted.
— Thomλs (@NO_H8) January 7, 2020
You can’t keep everyone happy, we suppose.
Expect even more reaction and discussion in the future when next season’s kits are revealed.
In other news, Liverpool eye this Premier League speedster.