While the country has been swept up by World Cup fever, Cristiano Ronaldo has completed a sensational transfer to Juventus after nine outstanding years at Real Madrid.
It may only be after England’s involvement in Russia comes to an end that the enormity of that switch actually hits home but it is undoubtedly the biggest deal of the summer so far.
It also brings to an end the Spanish duopoly over the world’s elite players as a genuine global superstar moves to Serie A, and Madrid will doubtless be looking for a high-profile replacement.
Also, Juventus will be looking to make offloads in order to balance the books after a huge outlay on an ageing player, and a transfer triangle including Roberto Firmino and Paulo Dybala could well begin. We’ve taken a closer look…
As Ronaldo’s legs began to go, the prospect that he would depart the Bernabeu has moved closer but considering he has showed little signs of slowing up, it is still a surprise that it has actually happened.
It was always going to take a huge financial package to lure him away and given that Juve have tended to do things on the cheap in years gone by, it is also surprising that they have been the ones to stump up the £99.2m reported fee.
This raises the prospect of Juventus going one better in the Champions League and finally getting over the line and clinching the trophy with big ears this season.
Reports following Ronaldo’s arrival at Juventus claim that Liverpool are willing to take Paulo Dybala, which would clear a starting spot and the required money for the Portuguese.
£80m is the rumoured figure, which would go a long way to offsetting the huge outlay Juve have had to make for Ronaldo, raising the prospect that Jurgen Klopp could bring yet another elite forward to Anfield.
It has been clear for a long while that the Reds require greater attacking depth and Dybala would be an outstanding addition given he scored 26 goals last term.
As much as Liverpool would be a mouthwatering force with Dybala alongside Mo Salah, Firmino and Sadio Mane, spending £80m in a summer that has already seen them sign Naby Keita and Fabinho may require a sale.
Madrid will also be looking for their Ronaldo replacement and would be adept at filling that left-sided forward role, bringing goals and work-rate.
With Dybala in to replace him, losing Firmino need not be a hammer blow to Liverpool’s title hopes.