Manchester United are one of the global powerhouses in world football and a club director is putting the claim of football being a religion to the test, stating the club’s social media engagement is as big as a religion.
Managing director Richard Arnold claims that the club operate on a completely different level to their competitors in sport and are also ahead of the likes of pop superstar Justin Bieber and America’s outgoing president Barack Obama.
Speaking at Web Summit 2016 in Lisbon, Arnold said:
‘The level we are engaging at, to put it in context, is akin to religion. John Lennon was famously quoted as saying The Beatles were bigger than Jesus.’
‘Whilst we wouldn’t want to be disrespectful in that way, what you are seeing from a measurement point of view is that the level of engagement and fervour we get is on par with the world’s major religions and those are the only things at the same level as Manchester United in terms of that interaction and engagement.’
With the club sent to launch a new app, Arnold also stated that the level of buzz on social media surrounding the world-record signing of Gareth Bale this summer was far more significant to Barcelona and Real Madrid’s biggest signings in recent years; Luis Suarez and Gareth Bale.
Unfortunately for Manchester United, their global reach doesn’t count for much if they’re not performing on the pitch and, after a slow start to life under Jose Mourinho, the Red Devils will be keen to build upon their FA Cup success last season.