One of the leading tech hubs in Germany, TeamViewer has joined arms with one of England’s prime football teams, Manchester United. Though both sides are from two different worlds, a contract has been signed and has finalised a sponsorship deal between the two European giants. The partnership will see both sides augment their profits through the widening of TeamViewer’s market.
The TeamViewer logo will be embedded onto the Man United shit. We were accustomed to the Chevrolet badge, but that will be removed, which only means that United’s and Chevy’s contract has come to an end.
The Chevy deal had lasted for seven years and was considered United’s largest signing for just shirt sponsorship. The deal with Chevrolet was worth £64 million a year compared to the TeamViewer deal which is worth £47 million. This means United will witness a drop of £17 million from the new deal. The Chevy deal got monetary funds for the club and gave cars to the entire football team. The automaker gave the players their Chevrolet Camaro, which we saw Daley Blind driving and the likes of David De Gea, Mata and Evans were captured in the Captive SUV. These are smooth cars. Check out the Chevrolet deals here for a sneak peek at what you could also be cruising around in. We like the 2021 Chevy Colorado with 308 horsepower from its V6 engine; great for off-roading.
What does TeamViewer have to offer? Well, United signed a five-year deal with a dynamic global software company. The collaboration will connect fans all around the world through remote software developed by TeamViewer. Fans will get to experience a virtual stadium, unique behind the scenes content, and augmented reality at play at Old Trafford Stadium.
Man U players also stand to benefit from the deal. Old Trafford will be upgraded with enhanced training and performance systems through augmented reality (AR). AR will also allow remote access to players for scheduling and training, and medical examinations. Fancy this; scouts will also be able to use the tech. All this mechanisation will be put in place to strengthen the squad’s performance and hopefully push the team from second place and into winning the Premier League title.
The partnership will also see the business at the Stadium stepping up. There will now be enhanced accessibility and IT support in all offices. The tech will also increase security and provide solutions for stadium controls to optimise safety, thus seeing a smooth flow of ticket sales. The system is also intelligent enough to give alerts when there are faults. All this will be done through the control of the Internet of Things (IoT).
Since this deal is supposed to be two-way, it is meant to benefit both sides. The deal will expose TeamViewer’s technology to a new and broader market; the Manchester United fan base. Because the brand is versatile, it is suitable for private, commercial and industrial use; thus, the partnership will help to market the tech hub’s comprehensive solutions portfolio to all customer segments globally.
Though it may take time for TeamViewer to start booming in profits as a result of this collaboration, analysts say the deal is worth it in the long run. It’s pretty obvious that the large market needed by the software developers will soon go their way as Manchester United is the most popular football club anywhere you go. So, we are right in calling it the loftiest deal TeamViewer won in 2021.