To say we’ve reached the corporate age of the beautiful game would be a bit of an understatement.
Indeed, over the last 30 years, football has dramatically evolved from weekend entertainment and local bragging rights to a worldwide enterprise, with Premier League clubs boasting global reach and financial power beyond the realms imagination a few decades ago.
Whilst few dispute that has gone a long way to improving the quality of the game itself, it’s often the fans who feel the biggest side effects – namely, the constantly rising cost of being a supporter in the traditional sense of regularly attending games and splashing your cash on the latest merchandise.
Exhibit A? Manchester United’s intentions to launch three new kits (home, away and third) next summer for the third consecutive season – as reported by The Times. It prohibits an agreement made in 2000, pledging that Premier League kits would operate on two-year cycles, and epitomises how Europe’s biggest clubs are looking to monetise their fan base as frequently and relentlessly as possible.
United managing director Richard Arnold insists it’s what the fans want…
“The club has been operating a three-kit cycle for the last three years. Our experience, and the experience of adidas, is that fans actively seek newness in this area, and this is something we plan to continue with.”
But we at FootballFanCast aren’t quite so convinced the will of the fans is Arnold’s first priority, so we’re opening the discussion to our United readers. Do you like the idea of the Red Devils launching three new kits next summer, which would cost £103 apiece, or should the club revert back to two-year cycles? Let us know your thoughts below…