Federico Pastorello, the agent of Manchester United striker Romelu Lukaku, has revealed why he thinks the Red Devils will have a lot of ‘success’ in the summer when signing new players.
The Italian told Sky Sports: “I think Manchester United will have a lot of success in the summer bringing in players.
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“There will be a lot of work for Mr Woodward but they will be able to convince the top players to come because the brand is amazing, one of the best in the world.”
His lethargic performances have drawn criticism from United’s supporters in the campaign just gone, and we all know the Belgian international is capable of better.
The former Everton man’s agent said he believes United will be able to convince top players to come because ‘the brand is amazing’, which sums up everything that is wrong with the club right now.
If top players are only arriving at the club because of the ‘brand’, then the Red Devils may just end up with more mercenaries such as Paul Pogba, whose own announcement video upon rejoining the club was a partnership with adidas; his and United’s partner.
Currently, United need to move away from being a brand, and focus more on attracting players who fit a particular vision, strategy, ethos; all of that.
If United and Ed Woodward go into the summer thinking they’ll be okay because players will be attracted to the brand, they are going to be stuck with a number of square pegs in round holes who hoover up a chunk of the wage bill with little success on the pitch.
They need to find players who are motivated to put their life on the line for the club, and ones who appreciate the prestige of Man United and are willing to run through brick walls for them; not players who are happy to just make it out on to the pitch so their clothing line does alright.