If you tend to go by the word of the tabloids, then Manchester United amongst many Premier League and European clubs are set for a tense bidding war over the services of recently anointed Spain international Diego Costa this summer.
No doubt, the Atletico Madrid powerhouse is amid a sensational campaign that’s seen him net 30 times in 40 appearances for the Mattress Makers. Furthermore, his 22 goals in La Liga is only bettered by Cristiano Ronaldo, and have accordingly fired Diego Simeone’s side to second in the Spanish table.
But let’s not get ahead of ourselves here. Even by modern standards, £32million – the 25 year-old’s current release clause – is a lot of money to pay for a striker who all in all has had one season of noteworthy success and just two campaigns’ worth of Champions League exposure.
For lack of a better word, Costa is currently a fad – the likes of Jackson Martinez and Edinson Cavani for example have far more substance in terms of silverware and goal returns.
I’m not discrediting the Atleti striker’s obvious talent, and the 2014 World Cup could be his coming of age tournament if Costa can produce the goods for La Roja.
But right now, there’s no guarantees that Costa’s lethality in front of goal will span beyond the current campaign, and he’s a far greater risk for Premier League clubs than the tabloids are letting on.