According to reports in the Chronicle Live, Newcastle United are in talks to sign £20m-rated Feyenoord striker Nicolai Jorgensen before the January transfer window slams shut.
What's the word, then?
Well, the Chronicle Live says that Rafa Benitez wants to add the centre-forward to his frontline before the end of the month, but the Magpies have been told they will have to pay £20m to bring the Denmark international to the Premier League.
However, the Chronicle Live adds that the Tyneside outfit haven't been put off by a valuation that would break the previous club-record fee they paid for Michael Owen in 2005.
The report adds that Mike Ashley has approved the approach for the 27-year-old, with managing director Lee Charnley tasked with getting the deal over the line.
How has Jorgensen done this season?
He has impressed.
The Dane has scored nine goals and provided a further three assists in 19 appearances in all competitions for Feyenoord, including two in four outings in the Champions League.
The 6ft 3in centre-forward has 34 goals in 61 outings for the Eredivisie outfit in total since joining them from FC Copenhagen, while he has eight goals in 28 caps for his country.
According to WhoScored.com, Jorgensen's main strengths are his ability to make key passes, holding on to the ball and his finishing.
The 27-year-old has made 23 key passes in 18 appearances in the Dutch top flight and in Europe this season, while he has successfully completed 17 of the 25 dribbles he has attempted, and has won 46 of the 88 aerial duels he has contested.
Would he be a good signing for Newcastle?
He certainly would be, but his addition would also be risky considering there have been players that have struggled in England having scored regularly in the Netherlands.
The Denmark international has proven during his career that he can find the net on a regular basis, and with just 22 goals in 24 Premier League matches so far this season that is exactly what the Magpies need.
The likes of Joselu and Dwight Gayle haven't done enough with just seven top flight goals between them, and Jorgensen would also bring some height and mobility to the centre-forward role, and he isn't slow either.
Will they get him?
If Newcastle are willing to pay £20m it looks as though they will get their man, and if he is Benitez's top striker target then the Tyneside outfit really need to ensure they get the deal done to keep their manager happy.
https://video.footballfancast.com/video-2015/january-window.mp4