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Newcastle fans have taken to Twitter to react after the club's owner, Mike Ashley, missed out on the chance to save retail store HMV from administration as Sunrise Records beat him to the punch, as reported by The Chronicle.

Ashley, who also owns Sports Direct along with the Magpies, is public enemy number one at St James' Park as fans consistently hold up their banners and organise walkouts in the hope that he will sell the club.

The businessman has often been guilty of neglecting the Tyneside-based club, and has been accused of failing to back his managers throughout his time at the club, where he will give them peanuts to spend and then be willing to cash in on any player whose value soars.

Be sure to check out the incredible story of the man who rose from a Tanzanian refugee camp to become one of Australia's biggest football stars in the video below...

Ashley did finally break the club's transfer record with the £20m capture of Miguel Almiron from Atlanta in January, but fans still aren't happy with him and have taunted his failed bid to buy the high-street retailer on Twitter...