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According to the Daily Mail, Newcastle United are 'reluctant' to spend more than £12m on Salomon Rondon in this summer's transfer window.

What's the word, then?

Rondon joined Newcastle on loan from West Bromwich Albion last summer, with Dwight Gayle moving in the opposite direction.

The Venezuela international is enjoying a fine season for the Magpies, finding the back of the net on nine occasions in the Premier League.

According to the Daily Mail, Newcastle are keen to land the striker on a permanent deal, but do not want to spend more than £12m.

Rondon has a £16.5m release clause in his current deal with West Brom, which will expire at the end of the 2019-2020 campaign.

It seems difficult to believe that the Premier League club will potentially miss out on the South American over a difference of £4.5m, but that could well occur.

Should Newcastle hold firm?

No, pay the £16.5m. The simple fact of the matter is that Newcastle will not be able to sign a player of Rondon's quality this summer for that price.

It is not exactly as if the forward is entering the final stages of his career. Indeed, he will not turn 30 until September and arguably has another three or four seasons left at the top level.

Rondon's nine Premier League goals this season have helped the team, but his overall work rate has been clear for everyone to see and will have been much appreciated by the supporters.

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It is not difficult to understand why Newcastle are reluctant to meet the buy-out figure due to the fact that the striker's deal with West Brom will expire next summer.

However, to potentially miss out on a move for Rondon over a relatively small figure would be poor business when considering the player's quality.