Football is littered with clichés, those throw away phrases that are used all too often to tell us absolutely nothing. ‘It was a game of two halves’, ‘he gave 110%’ and ‘there are no easy games’ came make any supporter sick.
But perhaps the most poisonous comment that anybody can make is that somebody has “potential”.
It is the proverbial noose, ready to strangle anybody that threatens to be the next best thing.
And while often it is used to define that young starlet set to burst onto the scene, it can also brand managers who are destined for the top. But instead of rising to the challenge, they have fallen into the all too common pit of “What might have been”.
Here are ten managers whose undoubted talents have gone to waste – click on Hoddle to unveil the list