To those looking in from the outside, it might be hard to believe exactly what's going on at West Ham at the moment.

Hammers supporters were recently left furious at David Gold's comments, which included a claim that he fears them. Meanwhile, the owner also referred to how far the team has come since his childhood - which has absolutely no correlation to what he has or hasn't, done for them.

Of course, it is not just Gold who has been at the heart of Hammers' frustrations, with David Sullivan and Karren Brady joining him on the clubs' board.

They have been receiving plenty of attention in recent times, with the 'GSB Out' campaign making new movements, which saw one fan banned for the rest of the season after wearing a shirt emblazoned with the motto.

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It's hard to believe that some of these events would even happen once, but remarkably this is the second time a situation such as this has played out with GSB.

A 2008 report from The Guardian lays down issues suffered during their reign at Birmingham City. In rather unfortunate circumstances, there are plenty of parallels with West Ham.

The first obvious similarity, but by no means the biggest, is chants of "sack the board" being sung by Blues fans during their match against Blackburn Rovers. This has also been sung by Hammers fans against Liverpool and has been used several times since.

A following section of the article sounds scarily familiar: "A number of Birmingham fans located immediately in front of the directors' box turned on the club's hierarchy to vent their anger."

Is life under Gold and Sullivan really that bad? Maybe this quiz will change your minds, West Ham fans...

This very same scenario happened during West Ham fans' protests in a game against Burnley in 2018. As well as having supporters run on the pitch, there were a number who turned towards the owners, standing underneath them and unleashing venomous chants to show their frustrations.

Gold's comment after that protest is also reminiscent of what was said about West Ham fans:

"It was a verbal attack. You could see the hatred in their eyes. You could almost excuse the chants of 'Board out' because of their frustration, and they are getting rid of that. If I wasn't chairman, I would probably be joining them. But, of course, what I wouldn't be joining in is the venomous verbal attack. I couldn't quote a single word. You don't have to because you could see the hatred in their eyes as they came towards the board and two young children."

They also made decisions with no thought of what fans may think, such as giving Hong Kong-based businessman Carson Yeung a 29.9% stake in the club, after he had previously unsettled Birmingham on and off the pitch with a previous takeover bid.

Moving from Upton Park to London Stadium is a more long-lasting move than this. However, it just goes to show how little care the trio have, particularly if it means they can get a deal that benefits them.

With all of the above in mind, it should be no surprise that we've got to a point where Hammers fans are protesting.

GSB seemingly alienate themselves more and more as time goes on. They have evidently done it before and will likely do so plenty more times until they eventually leave.

Meanwhile, David Moyes' recent comment was seriously flawed.