In Focus: West Ham United’s low bids cause problems yet again

West Ham United have had a £5m bid for Bournemouth midfielder Harry Arter rejected, according to The Sun.

What’s the word?

Manager David Moyes is believed to be keen on strengthening his midfield before the transfer window shuts at the end of the month.

Arter has been added to the list of targets, but the club have been knocked back in their initial attempt to sign the 28-year-old.

The Sun reports that the Cherries turned down the low offer and boss Eddie Howe has spoken to the player in a bid to convince him to stay put.

The publication claims that Arter is open to a switch to the London Stadium after dropping down the pecking order at Bournemouth.

What are West Ham thinking?

Arter may not be one of the greats gracing the Premier League stage at the moment, but the Hammers are foolish to come in with such a low offer.

In the current climate where footballers are being sold for upwards of £100m, a figure of £5m is like loose change.

The fact that the midfielder is competing in England’s top flight should hike the price up slightly.

Also, he has been a long-standing member of the Bournemouth fold having spent almost eight years at the club.

Even if Howe no longer regards Arter as a regular starter, the Cherries have every right to hold out for more cash due to the player’s lengthy stay at the club.

If West Ham want to get their targets quickly, they need to lodge more appropriate offers.