Is West Ham’s 10 point plan the start of a new dawn?

Today, the West Ham United owners, David Gold and David Sullivan, released a 10-point plan that aims to make the club one of England’s elite as they prepare to move into the Olympic Stadium in Stratford.

The 10 point plan coincides with the owners’ five year anniversary since taking over the East London club. The points were sent out to West Ham United supporters to provide a clearer background to the club’s progress over the next couple of years.

“Today marks five years to the day since the moment we, as two proud Eastenders, took to the helm of the club we have loved all our lives,” reads the letter to supporters.

“Like you, there are no limits to our ambitions for West Ham and there is no end to our enthusiasm to achieve them.

“But more importantly, over the coming years, we will, for the first time in the modern era, have the stadium, the playing squad and the global reach that will give us the chance to turn our collective dreams into reality.”

One of the points outlines the club’s hopes of becoming debt-free when the move to the Olympic Stadium is complete. The two Davids took on West Ham when the club was buried in debt after Icelandic ownership splashed cash on players without balancing the books at Upton Park.

Thankfully it is a different story nowadays, as West Ham’s secure status as a Premier League side has been influential in creating more financial security at the club. It is believed that the new stadium will generate further income at the club and the television rights for Premier league football are expected to increase. The owners also outlined their hopes of signing word-class players at the club. The recent high profile signings of stars such as Andy Carroll and Alex Song clearly shows the club’s intent to move forward. With a healthier financial position, signing better players will become a lot more achievable.

Other points of note include the club’s ambition to play more quality football and to provide affordable football for their fans. Hammers fans have seen a vast improvement in the quality of football at West Ham so far this season, with the signing of quality players resulting in a more expressive team. The move to the Olympic Stadium could result in West Ham lowering their ticket prices. However, if the demand for tickets at the new 54,000 seater stadium remains high, West Ham may not budge their current pricing bands. However, increased capacity could allow the club further leeway in how cheap they can make matchday tickets.

If the 10 point plan shares the same success compared to the one issued in 2010 under Sullivan and Gold, West Ham could be set for a bright future. Back then, points such as appointing the right manager, moving to the Olympic Stadium and continuing to clear club debt suggest that the points are well thought out and achievable. Therefore, West Ham fans should be excited about the club’s further ambition. This season has been a complete success so far and there is no reason why further luck and achievement can result in West Ham’s current 10 point plan paying off in even quicker time.

Article title: Is West Ham’s 10 point plan the start of a new dawn?

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