West Ham find sense as they baulk at Bradley Dack’s asking price

West Ham United have been scared off a move for Blackburn Rovers midfielder Bradley Dack, per the Daily Mail.

What’s the word?

Dack has emerged as one of the finest players outside of the Premier League this season.

In 45 appearances in all competitions this term, the 25-year-old has scored 18 goals and laid on 10 assists from an attacking midfield position.

The Mail claim that a number of clubs have made enquiries for the former Gillingham star, with Rovers holding out for around £18million.

Both West Ham and Crystal Palace are said to have run the rule over Dack but each believe that the price is too high for a player who has yet to have his mettle tested in the top-flight.

Nevertheless, Rovers are said to be scouting replacements to prepare for the eventuality of his departure.

Finally, a strategy!

For too long, West Ham have blundered in the transfer market, lurching from one disaster to the next.

Now, though, it seems they are finally learning from their past mistakes.

Dack is an excellent footballer but he may have found his level in the Championship and to pay £18m for him would smack of a punt, something co-owners David Gold and David Sullivan used to be known for.

Now, though, they are shying away from paying up and they are absolutely within their rights to do so.

They are driving a hard bargain at last as they look to secure their targets this summer.

That alone should encourage Hammers fans.