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This article is part of Football FanCast's Transfer Focus series, which provides opinion and analysis on recent transfer news...

A number of Championship clubs are chasing West Ham United striker Jordan Hugill, per Lancs Live.

What’s the word?

Hugill has been a failed experiment at the Hammers, having been signed by the club from Preston North End in January of 2018 for a fee of £10m under the management of David Moyes.

He has gone on to make three Premier League appearances for the club and spent last season on loan at Middlesbrough, where he scored seven goals in all competitions.

Bristol City and QPR are now said to be interested in securing him on a permanent deal, though Preston are not interested in reuniting with the 27-year-old.

Hugill has made 137 appearances in the Championship throughout his career, scoring a total of 29 goals at a rate of 0.2-goals-per-game.

Not good enough

Hugill has never been good enough for West Ham.

The striker was bought in a blind panic after Diafra Sakho departed the club last year.

He was not given any time to adjust and has played just 22 minutes of Premier League football for the Irons.

And it doesn't seem that difficult to comprehend why he's struggled so much on one of world football's greatest stages, as his goals record in the second tier isn't overly impressive either.

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He has never been prolific and one wonders why the Hammers bothered to shell out the money they did to bring him in.

Moving him on would be a win in this window, having signed his very antithesis, Sebastian Haller, a striker who can actually score goals.

Indeed, Haller scored 20 times in all competitions last season; Hugill has never scored more than 13 in one campaign, and that came back in 2016/17, during his days with Preston.