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West Ham United should sell Marko Arnautovic in January and replace him with Celta Vigo's excellent centre-forward Maxi Gomez.

What's the word, then?

Arnautovic has been in fine form for West Ham this season, scoring five times in 10 Premier League appearances for the Hammers.

The attacker is believed to be unhappy at the London Stadium, however, and his refusal to commit himself to the Hammers during the recent international break will be a concern to the supporters.

There would certainly be life after Arnautovic if he moved on, however, and the London club should look to sell if they can recoup the £20m that they paid for him.

Arnautovic will be 30 next year, and the capital outfit should be looking for a striker who could lead their line for the next three or four years.

Gomez has been in wonderful form since arriving at Celta, and it would be some coup if Manuel Pellegrini's side managed to secure his signature.

Just how good can Gomez become?

Very good, potentially excellent. The 22-year-old arrived at Celta from Uruguayan outfit Defensor Sporting in the summer of 2017, and the centre-forward has proved to be a fine addition for the La Liga club.

Indeed, Gomez has managed 24 goals and nine assists in 49 appearances for Celta, including six goals in 10 La Liga appearances this term.

Tottenham Hotspur have recently been credited with an interest, and West Ham would certainly not get a free run at the South American.

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Celta are believed to have paid just £3.5m for Gomez in May 2017, which is some deal. That price will have obviously increased, but the Hammers showed in the summer that they are prepared to spend to reach their goals.

Losing Arnautovic would be a blow at the mid-point of the season, but replacing the Austrian with one of the most exciting young forwards in European football would be excellent business.