This article is part of Football FanCast’s Opinion series, which provides analysis, insight and opinion on any issue within the beautiful game, from Paul Pogba’s haircuts to League Two relegation battles…
Albian Ajeti has no room for error at West Ham United.
The club signed the forward alongside Sebastian Haller in the summer and the latter has enjoyed an exceptional start to life in east London.
The Frenchman scored in the 2-0 win over Norwich City at the weekend and was also on the scoresheet as the Irons beat Watford 3-1.
And yet it is Ajeti who is now under the microscope.
Indeed, the Hammers decided to cash in on forward Javier Hernandez on Monday, allowing the Mexico international to move to Sevilla.
It leaves the club with two senior strikers: Haller and Ajeti.
Sources at the club, when contacted on Monday, insisted that Andriy Yarmolenko can play in the striker role and Michail Antonio can too, though the latter is injured.
It means that Ajeti has to take to Premier League football like a duck to water.
Haller cannot be expected to play in every top-flight game for the remainder of the season as he will surely need a rest at some point, particularly over the busy Christmas period.
Ajeti is a goalscorer and he netted 21 times in all competitions last season for FC Basel.
He also scored twice for the Swiss club this season, once in Champions League qualification and once in the Super League.
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Yet he drew a blank on his debut for the Irons against Newport County in the Carabao Cup and he has yet to show what he is capable of in the top-flight.
It may be that he proves his worth, that he makes his debut and swiftly manages to hit the back of the net, and then goes from strength to strength.
But if the opposite happens, if he cannot adapt, if he cannot get on the scoresheet quickly, then West Ham’s decision to move Hernandez on will look all the more bizarre.
And that, by extension, would only increase the pressure on Haller.
Ajeti has no room for error.