West Ham United should feel like they missed out after hearing reports from The Mirror that Eddie Howe is set to sign a new bumper contract at Bournemouth.
What's the word?
A sense of stability has been lacking at the London Stadium over the last year due to the constant changing of managers.
In the past 11 months, the Hammers have had three different coaches, starting with Slaven Bilic, who was replaced by David Moyes.
At the end of last season, the club opted against keeping hold of the Scotsman and instead turned to former Manchester City boss Manuel Pellegrini.
It has been a poor start to the season as the East London club have lost their first four Premier League matches.
They are the only club not to have picked up a point in the division so far.
Bournemouth, on the other hand, have won two, drawn one and lost one, which has put them sixth in the table.
According to The Mirror, the Cherries intend to reward manager Eddie Howe with a new contract worth £4m a year.
Should West Ham have targeted Howe?
The 40-year-old's name may not be the most glamorous in the coaching world, but he has earned plenty of respect.
The young coach has only managed Bournemouth and Burnley during his career, but he has become quite the hero at the Vitality Stadium.
Across two spells, which amounted to eight years, Howe guided the Cherries from League Two to the Premier League.
Since earning promotion to the top flight in 2015, Bournemouth have retained their status each year, and for the most part have not looked in serious danger of suffering relegation.
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Of course, West Ham's aspirations are higher, but Howe's management style and ability to build from the ground up are qualities that the East London outfit could do with.
The club should not be focusing on a quick fix, but more on a plan and structure for sustained success.
Howe could have been that man to guide them into a new era, but they missed their chance.