Why West Ham had the best summer transfer window

As former Hammers chief Sam Allardyce was recently appointed Sunderland boss, it was only a few months ago when there were sections of the media who had asked just why he had been relieved of his duties at Upton Park.

He had restored and maintained Premier League status in East London, without ever really splashing the cash other than the £15m deal for Andy Carroll.

However, just a few months on it’s hard to remember he was ever in charge at all. The Upton Park outfit have crafted one of the most vibrant, dynamic sides in the league – a real joy for all you footballing hipsters out there.

The likes of Dimitri Payet, Victor Moses and Manuel Lanzini have been brought in to add some flair to the side. Juventus defender Angelo Ogbonna arrived to shore up the defence – and Barcelona midfielder Alex Song hasn’t even played yet in his second stint on loan.

It’s hard to argue any of the other 19 teams in the league conducted such successful business on the whole. There of course have been some excellent signings, but it appears as if those in charge of the Hammers have hit the nail on the head.

Though Antony Martial and Kevin De Bruyne continue to dazzle, the pair were expensive for their respective clubs. Payet arrived for a relatively paltry £10.7m, with Song, Lanzini and Moses joining the club on loan.

The team are transformed, playing exciting football and disposing the likes of Manchester City, Arsenal and Liverpool already this season. There have been some disappointing losses, but the Hammers look to have been completely reshaped.

It was a brave decision by owners David Gold and David Sullivan not to renew Allardyce’s contract. A man with such a solid record in the top tier, and to replace him with Slaven Bilic was even more of a risk. However, it’s pointed to an evolution, a growing sense of optimism.

Other clubs should take note. The likes of Newcastle, Aston Villa and Sunderland in particular – standing still in this league is perhaps the worst thing you can do.

Perhaps their stellar recruitment policy points to the ever growing wealth in the Premier League. Teams like West Ham can attract talents from the likes of Juventus, Barcelona and Chelsea. Still, the club have had to act upon this.

Not every side in the league have used the swelling war-chests as well as the East London giants. It’s been well planned, and executed even better.

Though there is still a long way to go in the gruelling Premier League season, and West Ham remain relatively inconsistent against the ‘lesser’ teams, particularly at home, they have to be front runners when thinking about who had the best transfer window.

Not just bringing in big names for the sake of it, the Hammers have moulded a new team, a new philosophy, in just a few months.

Europcar Live Blog