West Bromwich Albion are yet to make any forays into the January transfer market, with Carlos Corberan likely looking towards maintaining his sensational squad morale rather than adding extra quality.

Having risen to within one point of the Championship play-off places, the Baggies are now dreaming of a return to the Premier League after an absence of two years.

This philosophy of prioritising the current squad seemed a smart move whilst they were enjoying a run of nine wins in ten league matches, but their most recent defeat to Burnley exposed some of their weaknesses.

With the Clarets sitting comfortably top of the table, they were easily the better side as they came from behind at Turf Moor to gain yet another win, taking 17 shots to the visitors' eight and claiming 69% of possession.

It highlighted the gulf in class between the two teams, one of whom seems poised to cruise back into the top flight, whilst the other simply aspires to do so.

As such, perhaps the rumours linking Albion with a new striker could be acted upon, as Deniz Undav continues to be mooted as a possible target.

The Brighton and Hove Albion markman had reportedly been offered to a number of clubs in the Championship including Corberan's side, but there is yet to be any development beyond that.

Despite the resurgence of Daryl Dike and Brandon Thomas-Asante and following that result, West Brom could add one more top forward to finally cut short Karlan Grant's time at The Hawthorns.

The former Huddersfield Town man has disappointed this season, with just three league goals to his name after 21 appearances. Meanwhile, his potential successor has been limited to eight top-flight substitute appearances for Brighton following a blistering 2021/22 campaign on loan at Union Saint-Gilloise.

Whilst temporarily playing his football in Belgium, the German notched 25 goals and recorded ten assists in 33 league matches, building upon his 18-goal haul from the season prior.

He has announced himself as a capable goalscorer on the continent, with Belgian football journalist Florent Malice claiming: "He’s able to shoot and score from any position, right foot or left foot."

This quality is something which eludes Grant, who has scored just once with his left foot since October 2021, and could see his place in the Baggies' squad suffer in favour of the more ambidextrous 26-year-old.

Whilst it may only be on loan, it could go a long way towards endearing Undav to the West Brom project in the hope that he might succeed and push for a permanent move to The Hawthorns.

With Evan Ferguson having announced himself as the next big thing at Brighton after three goals in four games, chances will likely become even more scarce for the German under Roberto De Zerbi.

Therefore, this would be a move which benefits all parties involved and could be integral in the Baggies' push for a play-off spot.