Fans have had a lot to get excited about this summer, with some of the biggest names in world football being linked with a move to the Premier League and clubs splashing unprecedented amounts of money to bring them here.
However, while all of that may well have been expected, one alarming trend taking the summer window by storm is that of club’s attempting – and often failing – to develop a sense of humour surrounding the way in which they announce new signings.
There have been some success stories, such as Roma’s announcement of Lorenzo Pellegrini via the Italian scoring a goal as himself for the club on FIFA 17, however, for each truly original and entertaining announcement there have been a number of car crashes, such as Stoke’s unveiling of Josh Tymon and the one nobody quite knows what to make of from Aston Villa as they confirmed the arrival of John Terry.
Speaking of the captain, leader, legend – you would think his former club would have the resources available to blow the new trend out of the park when they finalised the deal for German defender Antonio Rudiger. Having waited longer than most of the top six to land a deal the Blues’ media team have had plenty of time to decide what they were going to go for, however, it’s not quite come off.
Take a look at the awkward scene below…
— Chelsea FC (@ChelseaFC) July 9, 2017
As you can imagine, fans from across the Premier League have jumped at the opportunity to mock the champions…
— Owen³³ (@JesusEsque) July 9, 2017
That woman deserves an Oscar
— cäm (@dohertyfc) July 9, 2017
— jm8 (@Raaderer8) July 9, 2017
Worst confirmed transfer video ever.
— #10 (@TheCatalanM10) July 9, 2017
— Melissa Not Reddy (@melissanotreddy) July 9, 2017
— Harry Wright (@wriighty1990) July 9, 2017
I've just been sick
— Grant Powton (@grant_powton) July 9, 2017
My main worry here is that some kid wants a centre backs name on the back of his shirt.
— Daniel Close (@DannnClose) July 9, 2017