Timing in football is everything. That goes for players during a match, and also relates to the club’s off-the-field matters.
In hindsight, Manchester United’s social media team might feel that they did not pick a great time to be posting about a documentary surrounding Henrikh Mkhitaryan.
Mkhitaryan has contributed one goal and five assists in nine Premier League appearances this season, but it would be fair to say that the Armenian international’s form has gone a little cold in the last few weeks.
The 28-year-old certainly deserves some slack after his early-season form, but football supporters are not exactly the most forgiving when it comes to disappointing results.
United lost their first Premier League game of the season on Saturday afternoon – going down 2-1 to Huddersfield Town at the John Smith’s Stadium.
On Monday afternoon, United pointed their supporters in the direction of an upcoming documentary surrounding Mkhitaryan, but the fans are currently more interested in his form on the field.
A selection of the best Twitter reaction can be found below:
— Manchester United (@ManUtd) October 23, 2017
In this documentary does Miki discuss why his game's gone to pot?
— Gary Thompson (@gary302) October 23, 2017
How about less documentaries and more time on the training field ?????
— Stallone K (@kingpin67337975) October 23, 2017
Not the best time to be posting this, lads.
— Alex Adams (@AxAs23) October 23, 2017
We are not happy…this isn’t time for documentaries
— Pogbaholic (@SallyTheManc) October 23, 2017
— Abdullah. (@Abdullah17_) October 23, 2017
Bro we don't want to see this not now ffs!😩
— Investor. Sippy 🚀 (@Mississippi___) October 23, 2017
The reason why he's off form is because they are trying to turn him into a movie star and not improving what he gets paid for.😏
— Earl (@Earl20534) October 23, 2017
Play football, stop this rubbish
— Daniel Joseph (@kliativu) October 23, 2017
I dont wanna see this…i need goals,assists,wins, 3 points, trophies 🏆…that's all i ask for as a fan
— Zekks Marquise© (@zekksmarquise) October 23, 2017
I don't think this is important at the moment
— Odeh Paul Sparhex (@OdehSparhex_RJ) October 23, 2017
Not the best time for useless documentaries.He should up his game,been pretty average of late
— Landlord (@JohnsenMwangi) October 23, 2017