Posting quirky videos on social media, especially when you are a Premier League club with a lot of followers, is always a risky tactic.
It can lead to provocation from opposition supporters, and also your own fans.
On Monday afternoon, West Ham posted a video on their official Twitter page which showed the likes of Diafra Sakho, Mark Noble, Manuel Lanzini and Winston Reid preparing for the new campaign.
The caption: ‘Another week of hard work ahead’, suggested that it would be a video of high-tempo fitness work as the Hammers prepare for their trip to Manchester United on the opening weekend of the new Premier League campaign.
Instead, it showed four of the club’s players going at their own pace, with centre-forward Sakho hardly breaking a sweat on the bike.
Noble, Lanzini and Reid will always have some breathing room with the club’s supporters, but Sakho only played four times last season due to injury, and the West Ham fans wanted to see a little bit more effort from the 27-year-old.
Another week of hard work ahead 💪 pic.twitter.com/lt3JPTTKuq
— West Ham United (@WestHamUtd) July 31, 2017
Good to see Sakho back. Attitude has been poor but good to see him working hard trying to get back unlike some *cough* Carroll *cough*
— West Ham Transfers (@westhamtransfer) July 31, 2017
Need to work harder than that to stand a chance in the top 15 😂😂💯
— Victory Moses (@landanisblue) July 31, 2017
"Diafra Sakho….he pedals when he wants….."
— David Yems (@DJYems) July 31, 2017
Yep! Get @iamdiafrasakho fit so he can pass a medical at West Brom.
— ADAM Leatherbarrow (@_LDESIGN) July 31, 2017
Can't se anyone bustin the bank for Sakho and hes had his back surgery so give him one last punt. Plus I'dlove to see him and chicha up top
— Daniel Gath (@Gath11_Whufc) July 31, 2017
Good job they didn't do the video in slo-mo
— Daryl (@darylwhu) July 31, 2017
Maybe it's the slo mo
— Betty Frances (@beatles_fan79) July 31, 2017
This is dire. #coyi
— Nicholas Cocks (@NickoCocks) July 31, 2017
Yeah, real hard work. Sakho looks like he's really trying 👎😒
— West Ham67 (@WHTID67) July 31, 2017
Sakho is barely breaking a sweat on the bike 😂
— roger (@rogerc32) July 31, 2017