Southampton look to have suffered another transfer setback, as they look to have failed in negotiations with Bournemouth striker Josh King.

It was reported earlier today by The Athletic that the Saints were considering bringing the former Manchester United forward to St Mary's, in a deal that would see Shane Long move the other way.

However, his proposed move to Ralph Hasenhuttl's side now looks to be off, as David Ornstein has suggested that his wage demands were more than Southampton were willing to pay.

The Norwegian international has struggled to find form with the Cherries in the Championship this season, having failed to contribute a single goal or assist in the second tier, averaging a poor 6.29 rating.

The 29-year-old doesn't appear to be willing to give 100% with Jason Tindall's side having been unable to secure a move away during the summer, and with his contract with Bournemouth set to expire at the current season, it seems unlikely that he will still be a Cherries player next season.

However, he has shown that he is capable of producing in the Premier League, with 16 goals in the top-flight in the 2016/17 season the best return of his career, so perhaps he would've been a good addition to Hasenhuttl's side.

Certainly, if Southampton could have swapped him for the 34-year-old Shane Long, it could've been a great deal for the club, as the Irish forward has just two goals in his last 37 Premier League appearances.

He also reportedly earns £60k per week with the Saints, compared to the £45k per week King earns with Bournemouth, so it seems strange that they were reportedly unwilling to match his demands, as they could've got Long off the wage book by bringing in the 29-year-old striker.

With time of the window running out, it seems unlikely that the £9.9 million-rated King will be making the move to St Mary's, which is certainly a blow for Hasenhuttl when you consider that his side have struggled to score goals in recent weeks, with Che Adams and Theo Walcott both disappointing at times.

And, in other news... Hasenhuttl suffers another transfer blow at Southampton with £23k-p/w prodigy