West Bromwich Albion manager Steve Bruce must finally axe Callum Robinson and sign a better replacement ahead of next season.

What's the latest?

A report from Football League World states that West Brom are reportedly willing to listen to offers for the winger, with one pundit telling them that he believes now is 'the right time' for Robinson to move on.

Cashing in on the player would allow Bruce to reinvest the money elsewhere and sign a better replacement. Robinson has had an okay spell at The Hawthorne's but there have been questions over his commitment with him being booed off the pitch at one point last season.

West Brom can do better

Robinson's form last season wasn't bad, but it wasn't great either.

He scored eight goals in all competitions which is fairly consistent compared to his previous seasons but was quite far behind the Baggies' top scorer Karlan Grant.

He moved to the West Midlands in 2020 in an exchange deal between West Brom and Sheffield United that saw Oliver Burke move the other way. It was an exciting addition at the time and he signed a five-year contract signalling the club's intent to make him a key part of their future.

However, he hasn't turned out to as significant to their success as they may have first hoped and is he really the player who's performances can lead them back to the Premier League?

Irish Football pundit Eamon Dunphy has described Robinson as "overhyped" and we agree.

He's an average Championship striker and the Baggies can do better. The Irishman is currently being paid £18k per week so selling him would not only free up space, but also funds that could be used to buy someone who can make them serious contenders.

The club have recently been linked with Derby County player Tom Lawrence who could be available on a free transfer, he performed well in a struggling side last season and could offer everything Robinson can and they wouldn't have to pay a fee.

Ultimately the club need to be setting their sights on better players if they want to be competitive and secure at least a play-off place next season. Allowing Robinson to leave would be the best decision for both parties.

AND in other news: Bruce eyeing "inspirational" £27k-p/w gem for West Brom, he's a big Robinson upgrade...