One man who would do the business for them was a prime Salomon Rondon, whose spell at the Hawthorns before leaving for a minor profit was a rather topsy-turvy one.
He was signed for a club record £12m in 2015 and featured 120 times for the Baggies. Just 28 goals belie his importance for his side, as he was a fruitful target man for the period he spent in the Midlands.
The 33-year-old then left for China, with Dalian Yifang keen on adding the Venezuelan to their squad. They reportedly had to meet his £16.5m release clause, and for West Brom, this represented fine value.
They made a profit after squeezing four solid years from the forward, while the fact that he has never really impressed since leaving will make the deal feel even sweeter.
The fact that West Brom sold when they did, and have witnessed his steady decline following, is what will make this deal seem like they hit the jackpot.
He has seemingly lost the raw physicality and explosiveness that made him a bit of a cult hero at the Hawthorns, but what Bruce wouldn’t do to have him back now in his prime to help fire them out of their current mess.
It will remain a fine piece of business regardless, as the club benefitted from his goals as well as financially following his exit.