West Brom could well have a star of the future waiting in the wings right now.
Callum Morton broke onto the scene last season, clinching promotion from League Two with Northampton Town, and he’s continued his impressive form in another loan spell, this time with Michael Appleton’s Lincoln City.
If he can become half the player of Vardy, or another Long in the Midlands, then Albion are going to be onto a major winner.
In his first month at Northampton, the 21-year-old striker bagged five goals in seven appearances to clinch the fourth tier’s ‘Player of the Month’ award. He then went onto fire the Cobblers into the playoff final by scoring a crucial brace.
Morton would go onto score at Wembley too, sealing promotion to League One.
That season, the West Brom prodigy notched the best conversion rate of anyone in the division, scoring a total of eight goals from 24 shots (33%), whilst he also led the lead for prolificacy, as 83% of his goals scored were on target, as per FBRef (via Scouted Football).
He has since gone on to impress under the former Baggies U23 boss. At the weekend, he fired home a crucial equaliser in the League One promotion race to help the Imps deny their rivals, Sunderland, at the Stadium of Light.
Morton was graded a 7.5/10 by the local press, who claimed he “didn’t see much of the ball at times but made lots of good runs and show great strength and footwork for his goal.” Further going back to those Vardy and Long comparisons.
That was his second goal since returning from a serious and long-term injury – the young gem is certainly getting picking up where he left off.
Despite never featuring for the senior side, Morton’s work ethic was duly noted by Slaven Bilic during his time in charge. And after offering the emerging starlet a new contract, the Croatian waxed lyrical to the Express & Star:
“I spoke with him a lot of times, he wasn’t training with the group, but I had a lot of chats with him. I didn’t know him as a player but to see that character – he has got something special. He is made of steel.”
Now under contract for another three-and-a-half years, Morton could well emerge as their future in the striking position. You can forget Rayhaan Tulloch, Owen Windsor and Jamie Soule for now, it’s the 21-year-old who looks best equipped for a shot in the big time.