In an exclusive interview with Football FanCast, former West Brom and England midfielder Carlton Palmer has issued a stark January transfer window to the club after the appointment of Sam Allardyce earlier this week.
The Baggies hierarchy pulled the trigger on sacking Slaven Bilic just hours after his side picked up an impressive 1-1 draw at the Etihad Stadium against Manchester City.
Big Sam was appointed on Wednesday afternoon, ending a two-and-a-half-year hiatus from management. He was sacked from Everton back in May 2018.
The 66-year-old ‘firefighter’ has a mighty job on his hands with Albion second-from-bottom on just seven points and ahead of next month, Palmer has delivered a word of warning to Allardyce, sporting director Luke Dowling and owner Guochuan Lai.
He told FFC:
“It’s difficult, I think they lack the quality all the way through the side. I mean, real quality.
“So you’re not going to be able to change all that without running the risk of putting yourself in a financial hole, and then still not remaining in the Premier League.
“You know, you’ve got to identify the areas where you can strengthen, bring in maybe two or three players that give you that extra bit of quality, that’ll get you enough points to stay in the division.”
Indeed, in recent seasons Fulham have been the case in point that free-spending doesn’t guarantee safety, so it would be wise for Dowling and co to arrive at the upcoming window with a solid strategy.
Something which they didn’t have throughout the summer, leading to frustrations between Bilic and the board. The Croatian very nearly resigned after they sold Ahmed Hegazi behind his back too.
Allardyce will need to be backed and backed well if Albion are to stand a chance in hell of remaining in the top-flight.
One name has already been linked with a move to the Hawthorns in former Hammers and current Palace defender James Tomkins, as per Football Insider.
He’s a familiar name to Big Sam, but his new side are also among the lowest scorers in the division, so there are plenty of holes to plug in a short amount of time.