With West Bromwich Albion currently on a run of three games without a win in the Championship, having scored just two goals over the same period, Valerien Ismael’s lack of a clinical goalscorer at The Hawthorns has been badly exposed.
While the Frenchman may shoulder some of the blame for not signing anyone other than Jordan Hugill in attack during the summer transfer window, the club’s previous recruitment must also be scrutinised.
It was only two years ago that the Baggies shelled out a rather considerable £8m on Cardiff City centre-forward Kenneth Zohore, a move which, with the benefit of hindsight, has proven to be a substantial waste of the club’s money.
Indeed, over his 17 Championship appearances in his debut season at West Brom, the £20k-per-week forward failed to impress, scoring just three goals, registering no assists and missing four big chances for his side, as well as hitting the target with an average of just 0.6 shots and making 0.6 key passes per game.
These returns saw the player who Neil Warnock once dubbed a “manager’s dream” at Cardiff earn a disappointing seasonal SofaScore match rating of 6.67, ranking him as Albion’s fourth-worst performer in the second tier of English football in 2019/20.
As a result of his general level of displays that season, Zohore was subsequently loaned out to Millwall the following campaign, where once again the Denmark international failed to make any real impression.
Over his 17 Championship appearances for the Lions in 2020/21, the 27-year-old found the back of the net just twice, provided no assists and missed three big chances, in addition to hitting the target with just 0.4 shots and making 0.5 key passes per game.
Furthermore, despite Ismael’s distinct lack of options up top, the 45-year-old has left Zohore out of his matchday squads since the Baggies’ second game of the Championship season, something which highlights the current opinion of the Danish marksman at The Hawthorns.
As such, it will perhaps not surprise Albion fans to learn that Transfermarkt now value the 27-year-old at a mere £1.8m, just 22.5% of the £8m fee that West Brom paid for the centre-forward just 24 months ago, which duly illustrates what a nightmare the club’s deal for Zohore has proven to be.